Business Name
Velvet & Vows
Project Type
Brand & Web Design
The Vibe
Luxury, Adventurous, Romantic
The Website
Business Story
August and his team were well established when they reached out to me, but they were ready to STEP IT UP even more. They wanted to go from offering high-quality wedding videography, to being a luxury film house, and they trusted me to transform and elevate their brand and website to that level.
When designing August’s brand, it was imperative to achieve the perfect balance of showcasing style and personality while hitting that look that makes people step back and say “Wow, this is the best of the best.” This was true for both his wedding couples as well as for fellow wedding industry business owners. To confidently sell resources and education, you have to be seen as an established expert in your field. Then specifically looking at his wedding audience, our goal wasn’t to simply reach any high-paying couple. People often think “traditional weddings” when they hear “luxury filmmaker,” but August calls to those couples that have a heart of adventure and aren’t afraid to be themselves and express their personalities in their unique and wedding or elopement. We hit those high-end vibes through traditional and romantic fonts as well as a more minimalistic base website structure. We add the Velvet & Vows brand personality through subtle textures, abstract brand marks, and artistic layouts. There is something about this brand that just makes my designer eyes SOOOOO happy.
