I'm big on making friendships with my clients that surpass the typical designer-client relationship, so sit tight because you're about to learn a whole lot about me and my values to see if we can pass the vibe check together. ◡̈
Neither we nor our environment is static; everything changes, constantly. While the unknown can be intimidating, change allows for growth. We can only welcome growth when we welcome change. If you're seeking to grow your business, find your niche, and authentically reach and connect with your dream clients, one thing’s for sure is that it’s going to take change.
In my branding process, we’ll dive deep to discover your brand’s purpose and values, how they originated, how they’ve shifted over time, and where you want them to take your business in the future (AKA- change).
With a background in virtually every phase of the marketing funnel, Riley has developed a deep understanding of just how loud and clear your brand messaging needs to be throughout your client experience- whether it's visual or verbal. She has a passion for helping creatives put words to their work that stand out and stick to the right audience.
With Riley's copywriting expertise, you'll bridge the communication gap between you and your soulmate client with clear, authentic brand messaging and website copy that swoons and sells.
I def enjoy relaxing hobbies the most, the top being reading. You can also find me watching dramatic fantasy series, or playing board games and cozy video games on my switch!
I would consider myself a mid-level foodie (my husband would say novice level though) - french fries, sushi, Mexican, southern dumplings, dry cider, margs, g&g, and cranberry vodkas are all some of my favs.
I get way too attached, way too quickly to fantasy worlds, so you bet I'm DEEP in more than a couple fandoms: Sarah J. Maas, Marvel, and Vampire Diaries (to name a few).
I am a: Ravenclaw, INFJ, Enneagram 9w1, and Gemini Sun + Scorpio Rising + Aquarius Moon
I have a loving and supportive husband (just got married and it's still so odd to call him that lol), and then two fur babies that I seriously have separation anxiety issues with.
We all gotta start somewhere right? Well I certainly had a winding journey, ending in an accidental discovery of passion in design.
I went from training to be an elementary teacher in high school, to entering college as a criminology major with the end goal of joining the FBI, to discovering my first real passion in neurobehavioral psychology my last two years of college. While I still cherish the two years of research I did within my psych lab, it unfortunately did not get me into the PhD route I hoped for, leading me to accept a corporate job (semi) in my field. Hot damn did I learn a lot in that job, but I also struggled because I was not fulfilled.
It was at my corporate job where the accidental second passion discovery happened; I was searching for creative outlets to combat the drain the corporate world left on me, and low and behold, my 2010 iPad opened the world of graphic design to me. The rest of the story is as expected; ups and downs of figuring out what the heck it means to own a business and to constantly be learning to skills. Still, I made it through that journey (really will always be on that journey), and a couple years later, I have my own brand & design business that allows me to pursue a creative passion of mine as a career.
I survive off my nightly 9 hours of sleep, so I have a STRICT bedtime!
After eating dinner, it's time for the second daily Insulin shot for Prancer! For the rest of the evening, I am either reading, designing bookish merch, or hanging out with the hubby + kitties ♥
I'm usually off by 6:00pm and start making dinner (a Hello Fresh girly).
It's finally lunch time, and I try my best to give my brain and eyes a 30 minute break too!
I'm usually at my desk with caffeine and replying to priority emails or finalizing a project that needed morning eyes.
The alarm goes off which means it's time to snooze for 15 to 60 minutes (I know, it's a problem). Once I'm up, I give my cat Prancer his daily morning insulin shot, then I get ready for the day.