Devante Cooley Films
Brand & Web Design
Energetic, Adventurous, Masculine
When Devante reached out to me, he felt that his business was shifting from his local market to couples having destination weddings with celebrations that surpass just the ceremony & reception. From the beginning, he understood the role that branding plays in communicating his similar passions of experience, positivity, and connection, and thus attracting these ideal leads. He wanted his branding and website to be responsible for screening out the majority of non-ideal leads, and truly that is the goal of professional branding and web design.
When designing Devante’s brand and website, it was important to not only compliment his shooting and editing style, but to differentiate him from competitors through his authentic business values and purpose. Throughout his wedding films, he emphasizes the moments where best friends and family are truly just having the time of the lives with the couple, from pre-wedding shenanigans to the reception party. I wanted to ensure this vibe translated into his brand design, along with the more masculine, adventurous design style that represents his own personality. When a potential (ideal) client explores Devante’s website, they’re going to feel the good vibes and energy flowing from the page and understand that Devante is here to celebrate with them all while creating a cinematic film that allows them to re-live these moments for a lifetime.
“Nichole is an absolute wizard at her craft! Queue the Harry Potter music! But seriously, I searched for months for the right designer to add a much needed refresh/face-lift to my wedding film company. From the first phone call with Nichole, I could tell she was so invested into her clients and who they come across as a person, not just what they “think” they want in a re-brand. She invest so much of her time and energy into learning who you are and what your values are. The results are simply put, an extension of yourself but in a cohesive, unique way.
Going into the “re-brand”, I kind of knew a direction I wanted, but had no idea the content, information, or layout I wanted. She took all of my jumbled ideas and turned it into a something that felt so “me”. Any ideas you have, she will work with you to make sure your visions come to life. Any changes you want, she gets them done promptly and efficiently with no stress to you.
Not only did I get a face-lift on my brand, but throughout the process, I was able to find exactly what I value in my clients and what I value in my business. Easily one of the best decisions I’ve made in my business and would recommend her to anyone looking to elevate their brand voice.”