Ashton Sotiro Photography
Brand & Web Design
Romantic, Editorial, Creative
Ashton reached out to me when she still considered photography as an artistic hobby, and simply wanted a more organized and cohesive digital showcase for her work. Through the Brand Identity process, Ashton realized that she wanted and deserved more for her art, and that it was possible to make a career out of her love for creative portraiture without diminishing the passion for it. Since the beginning of this journey, Ashton has put in just as much intentional effort as I have to evolve her business and the tangible measures of success are SO THERE (I mean she started her biz Insta 31 weeks ago and it’s already POPPIN).
When creating her brand, Ashton wanted something that truly reflected her perspective of photography as an art form. She views herself as an artist before a photographer, and we wanted her entire brand presence to capture just that. We also wanted to encapsulate her romantic, editorial, and intimate shooting and editing style through her colors, fonts, and website layout. I have to say we nailed it 🙂
Also, a quick little shout out to Ashton!! I also had the opportunity to work with Ashton as her client. See all of those kick ass portraits of me throughout the website? Yeah this creative bad-ass took them!!!! I was already blown away by her talent from working on her brand, and yet she somehow skyrocketed past my already high expectations once I was on the receiving end of her endless creativity.
“From the beginning I knew I made the right choice to hire Nichole out of any other brand designer. Immediately upon the start of us working together, I felt she was invested in my success as a business and she worked with me to discover my brand identity, ideal target market, and business goals. I always thought I knew the “why” behind my business, but she helped me put everything into words and onto paper that made my brand feel so much more realized. She created gorgeous branding for me, and don’t even get me started on what she created for my website. This review will never end. Her work is stunning, her attention to detail and dedication to understanding your goals and needs is unmatched, and I cannot recommend her enough.”